You can be 3,932 miles apart and still share a view. Since 2006, the Swedish retailer and Brownstein Group have shared a love of ingenious design. They use it to improve lives at home, while we use it help people understand there’s much more to IKEA than allen wrenches and modern design. At a time when retail is constantly changing, IKEA still wants to do a very traditional thing—get people into the store. And during our partnership we’ve used everything from the latest technologies to social media to consumer insights to get them there.
Your Knowledge Bank or: How we got to put a T-shirt on a bird and call it a day at the office. For their new brand, the oldest bank headquartered in Philly turned to Philly's oldest independent ad agency. This made sense, because this new campaign was based on a pretty old idea. Beneficial Bank started with one mission: to do the right thing. To them, that meant making smart choices available to everyone – not just people who could afford a financial planner. One hundred and sixty years later, the cobblestones have been paved over, but Beneficial’s mission is still standing strong. Beneficial believes that actually talking to customers helps them bank smarter. Out of this idea "Your Knowledge Bank" was born. Through Public Relations and a full ad campaign, we harnessed Beneficial's personal tone to make fun of commonly confusing financial mumbo jumbo. After all, until you know what "escrow" really means, it's about as useless as a crow sporting an "S" on its shirt.
Sometimes to stay ahead, you need to think smaller-ish. Philadelphia's hometown hero has grown into a media giant. But sometimes the biggest heroes need a smart, savvy, nimble sidekick. That would be us. From redesigning Comcast SportsNet to helping launch and define the XFINITY brand – our work has ranged from hyperlocal to national. From store launchings to bus wraps, we’ve provided smart thinking and quick-making for one of the nation's largest brands.
It isn’t often that a lawyer will ask you to do the talking. Even though Cozen O’Connor was a major force in the legal field, you had to be in a courtroom to know about it. They needed someone to tell their story nationally in a new and exciting way — something legal advertising isn’t exactly famous for. We turned to Cozen O’Connor’s tough, results-driven heritage for our inspiration. With its blend of unexpected imagery and hard-hitting copy, “The Act of Doing” campaign not only did justice to Cozen O’Connor's formidable reputation — when it came to legal advertising, it raised the bar.
When opposites attract, common ground matters most. So when AmeriGas, America's largest propane company, acquired its competitor Heritage Propane, they needed a new brand that inspired their employees as powerfully as their customers. The answer emerged when the agency and the client hit the road together. It's about what's at stake when you're delivering the essential fuel that enables families and business owners to do what they need to do. To provide. To Drive Every Day.
Over 300 media hits and 90 million impressions EVERY year. Setting records since 2008. The Philadelphia Auto Show engaged BG in 2008, at a time of significant challenges. The economy had taken a downswing, bringing car sales with it, and fuel prices and manufacturer inefficiencies dominated headlines. But through a variety of strategies, BG's media relations efforts helped the Show have a banner year. Attendance was up 10%, making 2008 the second highest attended in history. Since our inaugural year, the BG PR team has become a true part of the ADAGP family. We've navigated a challenging environment during the auto industry's downturn, managing communications through everything from government takeovers, to brand and dealer consolidation, to mass product recalls, to record-breaking snowstorms – all the while keeping the region's attention on the Show.
Sometimes even the most distinguished prep needs a new outfit. The Shipley School is situated in one of the most competitive archipelagos of selective private schools in the nation. Shipley in particular suffered from a reputation as being the "softer," "artsier" school. Ironically, these very qualities – the freedom to explore, creativity in all pursuits, backed by classical rigor — led to the kind of deeply rooted education preferred by selective universities and employers. Our job was to embed this essence in a brand that assured parents as powerfully as it inspired their kids.
We built an entire brand around an entire network built around you. In 2011, Albert Einstein Medical Center consolidated to become Einstein Healthcare Network—the third largest healthcare network in the region. Now they just had to find a way to stand out in one of the nation's most competitive healthcare marketplaces. To help break through a cluttered sea of medical advertising clichés, we created a distinctive illustration-based campaign centered on “Intelligent Medicine” — Einstein’s distinct blend of clinical excellence and personalized care.
Quel est dans un nom? What's in a name? For Saint-Gobain, the world’s largest building materials company and a Thomson-Reuters Top 100 Global Innovator, quite a bit. Over four centuries of history. Roots that reach from the Palace at Versailles to the Dallas Cowboys stadium. They are building science thought leaders, R&D specialists and technology gurus and changing the way we think about our built environments. With an army of almost 20,000 employees and 350 locations throughout the United States and Canada, Saint-Gobain is letting North America know its name. From iPad apps to award-winning community relations, we are executing a communications strategy that is equal parts public awareness, equal parts sales support. Architecting the story: one audience, one market, one meeting at a time.
If anybody knows sports fans, it’s Philly. So when ESPN asked to us to promote their Tournament Challenge, an online fantasy game tied to bracketing for the NCAA Men’s Basketball Championship, we asked ourselves – What would Philly do? Easy. Celebrate the fans in all their glory. TV spots directed by "Saturday Night Live" writer Bob Odenkirk worked hand-in-hand with a microsite, introducing the fan-obsessive “Bracketologists.” The result? The promotion’s best year ever – unique users increased by 15%, entries increased by 13% and brackets increased by 9%. Boom.
How do you turn a donation into the biggest gift of all? Everyone knew CHOP was one of the nation's premier children's hospitals. What they didn't know was how fundamental philanthropic giving was to their success. Our job was to help them find out. With “The Gift of Childhood” campaign the hospital saw 80,000 new donors in a single year, which led to higher giving in every category. But the end result was even more satisfying — record-breaking demand for patient admission — which turned a campaign theme into real hope for hundreds of children.
Actions truly speak louder. Whoever said insurance is a commodity was right. For The Graham Company, the Mid-Atlantic region's top commercial insurance firm, that means working that much harder to engage clients at a level that removes price from the equation. The solution was to define Graham's approach to insurance brokerage from a passive to an active vocation. This strategy formed the basis of their new brand, rooted in the tagline "Actions Matter."
There will come a time, soon, when the last living Holocaust survivor will be gone. Who will tell their story for future generations? This is the monumental task taken up by the Philadelphia Holocaust Remembrance Foundation. While their vision is strong, they needed a powerful, galvanizing brand to help make it a reality. The stakes for our work could not be higher — foundational awareness, initial development and visionary giving. To date, donors have responded enthusiastically, the organization has secured renowned architect Moshe Safdie and the foundation is scheduled to break ground and start building in 2014.
When does public relations become a matter of life and death? In 2010, The American Society of Transplantation, an organization of more than 3,000 transplant professionals dedicated to research, education, advocacy and patient care in transplantation, engaged Brownstein Group to bring their message to a broader public. This challenge became especially acute in October 2010, when the Arizona state government implemented changes to the adult Medicaid benefit package, including the elimination of coverage for several non-experimental transplant procedures.
Who says PR can't impact a company's bottom line? For Campus Apartments, the largest privately held student housing provider in the nation, it is no coincidence that its increasing success among universities, property owners, and lenders coincides with an ongoing aggressive media relations campaign. Miles Orth, EVP & COO, may have best summed up the correlation between media success and business growth. Brownstein Group "has absolutely helped us attract and close more business. In property management there is no economic condition that increases opportunities; rather, I believe it is the work you are doing to promote our expertise and demonstrate our capabilities."
It doesn’t take an ad agency to get people to notice the name on a jersey—unless that name is on the tag. Majestic Athletic was about to become the official outfitter of Major League Baseball. Even though they wanted to outfit every Major League Baseball player from A-Rod to Barry Zito, no one knew their name just yet. So Majestic asked us to help them secure a partnership with MLB. And once we did, we shouted the news from the bleachers of every stadium in America (and threw in some billboards, print ads and news coverage, too).
An uncommon partnership for a common good. The City of Philadelphia Mural Arts Program believes art should be for the community, by the community—and we believe its advertising should be, too. Mural Arts fosters art that transforms neighborhoods and citizens. That's not "messaging" — that's a mission. Our work for Mural Arts is a labor of love, one that gets to the heart of why we do what we do. It's about the power of creativity to reach and revitalize the human spirit. In short, a privilege.
Making great work – that’s what Berny had in mind when he started Brownstein Group in 1964. And it’s what he still expects of everyone who follows in his footsteps. As a native Philadelphian, Berny graduated from the University of the Arts with a dream of illustration. But after working on national campaigns at a global ad agency he saw that fun, clever advertising could showcase clients in a whole new light. He got the bug, and the rest is advertising history. These days, when he’s not exhibiting his watercolors and oil paintings, he’s mentoring a new generation of smart, creative people to share in his passion. Fifty years later, he still believes that great advertising has the power to both move and inspire.
Marc has had a love affair with advertising since his first client meeting at the age of 3. After graduating from Pennsylvania State University, he spent time as a writer at both Doremus/BBDO and Ogilvy & Mather – creating award-winning work for AT&T, American Express, Sports Illustrated, Hershey Foods, Hallmark and Campbell Soup Company. In 1989, Marc joined Brownstein as Executive Creative Director and later, President & CEO. He is also the interim director of Drexel University's Center for Corporate Reputation Management and serves on the board of directors of the American Association of Advertising Agencies, the Young Presidents' Organization, the National Multiple Sclerosis Society, YMCA of Greater Philadelphia, Mural Arts Program of Philadelphia, Philadelphia Film Festival and the Alumni Board of Advisors for Penn State University's College of Communications. He speaks regularly before industry groups and is a blogger for Advertising Age magazine.
After a decade spent amongst the collapsing scenery of the music business, Dan migrated to the sequin mines of advertising, as an art director at Gyro Worldwide. In 2004 he joined 160over90, where he served as a creative director. His clients included American Eagle Outfitters, Nina Shoes, Sony Pictures Entertainment, AND1, Nike tennis and SoBe beverages. In addition, he was integral in helping establish its nationally recognized higher education practice. In 2010, Dan joined Brownstein as the Executive Creative Director – fostering an open, collaborative creative culture rooted in rigorous thinking, unfettered imagination, cultural literacy and craftsmanship. Dan's work has been recognized by: Communication Arts, How, Print, Step, The One Show and The Society of Publication Designers among others. His work, fine art, as well as his occasional art & culture blog This, That, & Also, Etc., can be found at shepelavy.com.
Erin has mastered the metamorphosis from media maven to social butterfly. As Public Relations and Social Media Director, Erin oversees all accounts, manages the department and leads the agency's crisis communication function. She has led award-winning campaigns for a variety of clients in health care, automotive, retail apparel, food, non-profit and professional services and has grown the department to its current status as one of the Philadelphia Business Journal's top 10 public relations firms. Prior to joining Brownstein, Erin spent time as the Director of Public Relations for two joint-venture companies, Mitchell & Ness Nostalgia Co. and DMi Partners, and as the Director of Public Relations for the General Building Contractors Association. Erin also served as director-at-large on the Philadelphia PRSA board from 2009 to 2011, as the 2011 Philadelphia PRSA Awards Program Co-Chair and as the Host Committee Chair for the 2013 PRSA International Conference.
If you ask Shannon, the chicken definitely came first. She started her advertising career as an account manager for the Tyson Foods' National Account Sales team in Missouri. She then spent five years in Princeton working with the College Board, New York City Department of Health and PNC Bank. She also managed the Agency of Record responsibilities for United Trust Bank, a regional community bank in northern New Jersey, which was acquired by PNC. Shannon then managed a team of marketing specialists for PNC's New Branch Development team. In 2006, she was recruited to join the Commerce Bank account team at Tierney Communications. There she managed Commerce through its merger with TD Bank. Shannon joined Brownstein in 2011, and now leads the Account Management team.
Carol loves to tend her garden, a devotion born from her passion for planting things in the earth and nurturing them to grow, to come to fruition. Carol brought her broad range of finance, human resource, operations and legal knowledge to Brownstein Group in March of 1998. Carol's career path has included stops in industries such as banking, medical, software development, retail and advertising. Carol enjoys the creative environment that the agency world offers. It's her constant support of and engagement in our creative work that allows the agency to grow, to come to fruition
Producing great advertising and public relations isn't just about being funny or clever – the process has to begin by saying something that matters to people. So we begin by finding the common ground between what the consumer wants and what our clients offer. We geek out on finding the right thing to say before we obsess over saying it in style. Risks bring the biggest rewards when they’re smart.
Advertising can only work when it provokes, entertains and enlightens. That's why for 50 years, regardless of fleeting trends and technological possibilities, Berny Brownstein has been asking a single question — What's the grabber? Research and strategy inspire the funny, witty and heartfelt. And when it all comes together? That's when we use the full force of our craft to bring an idea to life — whether it's through photography, illustration, animated cat GIFs, skywriting or macramé.
Even though Public Relations has become as social as it is public, it still boils down to the same thing. We help clients say the right things in exactly the right places, from Forbes to Facebook. Whether it’s addressing a challenge, sharing an expertise, making headlines or just making new friends, we make sure our clients have character—even when limited to 140 of them.
Before Facebook came Google. And before Google was AOL. And before AOL was CompuServe. And before that, there was Brownstein Group. We have been building brands since the '60s and growing those brands through digital platforms since the '90s. While the technology, the devices and the media continue to change, our approach to digital still stands—we never create technology for technology’s sake. We help brands and people interact. We create the message first and choose the medium second. After all, technology changes. People don’t.
It's not personal, it's business. That's exactly what's wrong with B2B as it stands nowadays. We believe emotion is at the heart of every purchase – whether it's the shampoo you use or the software you choose for your company. So while we dissect what goes into every business decision, we take the same approach talking to business decision-makers as we do to consumers. Though we call it Business to Business, we prefer to think of it as Business to Business People.
Sometimes the people most in need of getting their message out don’t have the means to do it. That’s why we provide professional branding services to many not-for-profit organizations. As a family-run business with roots in the community, we’re all about lending a helping brand. Brownstein Group offers grants to a select number of these organizations each year to help make a difference. A limited number of grants will be awarded throughout the year to causes that we believe have the greatest need.
If you mated a brainy, arty ad agency with a tight-knit, long-running family business you'd get us. As the longest-running independent ad agency in Philadelphia, we have an enviable history and heritage. We have real roots in the creative revolution of the '60s, yet have been nimble enough to navigate a rapidly changing media landscape. To us, inspirational work thrives in a family ethos – understanding, partnership, mutual candor, flexibility and accountability are the main reasons we make smarter, sharper and more effective work. How we do everything else: For fun we illustrate and write children's books and zombie comics, paint in oils and gouache, photograph all sorts of stuff, occasionally construct origami, sometimes restore furniture, rebuild vintage cars and customize Nerf guns. Someone down in PR is working on his second novel. We play a mean game of billiards, hunt small game, bike competitively, read Dickens and Tolstoy, brew beer, collect wine, braise wild boar, take our kids to watch the Phils and we wrap it all up with pickup happy hours in the bar we built in the storage closet outside of Marc Brownstein's office.
Can you unravel the pricing challenges of national utility provider & lay the groundwork for their debut branding campaign? Would it occur to you to research a 2000 year old theology to develop a new campaign for a health-care provider? Would you see, in the form of a novel, an entirely new communications strategy for a global retailer? Strategy at Brownstein is much more than a good SWOT & a solid brief. You’ll develop strategies that solve profound and fundamental business challenges for our clients. Invent things that don’t exist. You’ll insist that we point our advertising at targets that no-one ever considered. You’ll see the thing that no one saw, but in retrospect seems obvious as pie. We’re looking for someone who is impatient with the idea of a linear brief — who instead builds scaffolding, in plain-spoken English, that gives form to breakthrough brands & campaigns; who works in close collaboration with a restlessly smart & crafty studio, from concepting to execution. You’ll oversee a nimble, smart, multi-disciplinary Strategy department, comprising metrics & measurement, analytics, consumer insight, & research. You’ll build presentations using fancy transitions that make pie charts burst into digital flames. Oh — speaking of digital, you’ll work hand in hand with Brownstein’s technology & search practice teams. And you’ll pitch your heart out. Sound good? Excellent. We look forward to discussing your capabilities & eccentricities. Responsibilities: As a member of the senior management team, the Director of Brand Strategy will work in collaboration with the agency’s leadership team in steering the agency. Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy. Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives. Manage measurement, analytics, data gathering, and reporting for clients’ and agency. Work with all departments to expand the services BG provides to clients Actively participates in new business process, from strategy to pitches. Qualifications: Ability to identify strategic needs, lead all aspects of planning, messaging & measurement and render sound and effective recommendations. Demonstrate superb interpersonal & written communication as well as an easy confidence with presentations and pitches. Track record of experience managing & mentoring with integrity and the ability to inspire. 7+ years’ brand/marketing/communications experience, including agency experience. Additional Information: This person must have the ability to work on-site in our Philadelphia, PA office.
A little about the position: The Senior Account Executive is responsible for the development of traditional and interactive marketing programs that achieve client business objectives. If you understood this sentence then you passed the first test. If you never actually use it, you’ve passed the second. So if you like Swedish furniture, banks that let you make cats fly, and big cable companies–then you’ll like it here. A little about you: The Senior Account Executive will serve as an agency lead on key accounts. It requires collaborative work within the department and agency. Projects may vary based on client needs and can range from branding and strategy, to digital (websites, online media, emails) to traditional (print ads, FSIs, radio, outdoor, TV). Qualifications: The Senior Account Executive should have digital experience with managing search marketing campaigns (PPC, SEO), analytics, information architecture design and content management systems. 5-7 years of experience with a BA/BS, strategic thinking and strong client relationship skills. Additional Information: This person must have the ability to work on-site in our Philadelphia, PA office.
Brownstein Group’s Public Relations & Social Media team seeks an experienced account supervisor with a personal and professional passion for the intersection of digital media and public relations. This position has two primary functions: to lead social media strategy for a large consumer brand client, and to help expand the team’s digital content management practice. This person will have significant client interaction and will partner with internal teams such as creative, strategy, and analytics to plan and implement digital PR campaigns that span paid, earned and owned channels and include tactics such as social media, online influencer programs, SEO/SEM, multimedia/online video, native advertising, link-building and other digital content. The ideal candidate is equal parts digital strategist, production manager, storyteller and relationship builder, possessing a solid understanding of the ever-evolving world of digital and social media and integrating results-driven digital elements into public relations programs. Responsibilities: Lead social media campaigns, including research, campaign, and content strategy, execution, monitoring and reporting Develop social strategies across a range of social/digital platforms, while shaping client content, stories, and messaging Integrate clients into a broader news cycle and trending social conversations Oversee the execution of social content calendars, creative assets, activations and influencer programs Research new and emerging social trends and technologies, act as thought leader to bring new strategies to clients and integrate social tactics into multi-channel campaigns Help grow client’s social media customer engagement organically Support Director in growth and management of content marketing practice and planning/campaign development approach Recommend paid media strategies and negotiate with media vendors to manage PPC, native advertising and promoted social campaigns Create and execute lead generation strategies through content marketing and SEO Liaise with Strategy team on digital analytics and reporting Qualifications: 5-7 years of agency/corporate communications, PR, social, digital marketing and/or brand journalism experience Experience managing social media programs across multiple social platforms Demonstrated ability to create strategic communications plans across multiple channels, including managing budgets, staffing, out of pocket costs and other requirements Experience managing and building client relationships on day-to-day activities as well as uncovering business needs to better serve our clients High attention to detail and ability to manage across multiple projects Excellent communications and presentations skills, as well as the ability to collaborate across multiple teams successfully
Brownstein Group is looking for interns in various areas throughout the agency! This is a great opportunity to get some hands-on experience in an agency. Brownstein Group offers internships in the following areas: Creative (design or copywriting) Account Management Brand Strategy Project Management Public Relations These roles typically last for one semester and involve devoting at least 2 days a week. If this sounds like something you’d like to be a part of, please submit your resume as well as samples of your work (if applying for Creative roles) to firstname.lastname@example.org Please indicate which internship is most appealing to you in the email.