NJM INSURANCE

NO JINGLES OR MASCOTS

Brownstein is making news with our campaign for NJM Insurance. In the insurance category, the endless stream of characters and jingles has become a marketing circus! And since NJM has award-winning service, they don’t really need gimmicks. So Brownstein and NJM are taking on the insurance heavyweights and playfully poking fun at their theatrics. Below are a few of the videos, but you can check out the campaign assets at this link.

Also, Adweek just compared our NJM campaign to Apple’s classic, hall of fame “Mac vs. PC” campaign.