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Press Room
TruGreen Selects Brownstein Group as Brand Strategy and Creative Agency of Record
Philadelphia, PA, September 24, 2019 – Brownstein Group (BG) announced today that it has been selected as Brand Strategy and Creative Agency of Record for…
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The Fintech Boom: What Marketers Need to Know
Last winter, PayPal co-founder Luke Nosek found himself seated in a small conference room, high above the Swiss Alps, shoulder…
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Fintech Companies Capture a New Generation of Entrepreneurs
For 68% of financial institutions polled in a recent study, innovation was chiefly driven by changing consumer behaviors, especially concerning…
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Marc Brownstein and Philadelphia Leaders Discuss the City’s Legacy At ThinkFest 2019
Philadelphia, PA, November 15, 2019 — The Annenberg Center for the Performing Arts at the University of Pennsylvania was crowded…
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How Women's Representation Became the Unofficial Theme of Advertising Week
Managing Director Erin Allsman delves into women's representation in the advertising industry in an op-ed for MediaPost.
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STORES Magazine Profiles the Making of GIANT's "Here's the Deal" Campaign
The campaign represents the evolution of retail messaging, according to Gary Greenberg, VP and Executive Creative Director at BG.
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The Gap Between Online and Offline Traffic Shortens
According to a study carried out in the US and Western Europe, 82% of people have tried a "near me"…
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VP & Director of Brand Strategy Anne Ryan Shares Insights on Beer, Grocery, and Delivery with Adweek
"The expansion of online alcohol options opens up opportunities for subscriptions, curated deliveries and in-home bar restocking."
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Brownstein Group Honored as an Outstanding Small Public Relations Agency by PRNEWS
Philadelphia, PA, October 31, 2019 – After being named a Small Public Relations Firm of the Year finalist in PRNEWS’ Platinum…
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What “Ghost Restaurants” Can Teach Us About Marketing Brick-and-Mortar Businesses
Picture this: it's 9:30PM on a rainy day and a restaurant’s LED lights are bright and blue, the tin roof…
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BROWNSTEIN GROUP AND YARDS BREWING COMPANY PARTNER TO DRIVE GROWTH & SUPPORT LOCAL CAUSES
Philadelphia, PA, October 23, 2019 – Today, two of the city’s most recognizable companies, Yards Brewing Company and Brownstein Group,…
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Marc Brownstein Breaks Down the Future of In-Housing, Agencies, and Client Relationships for Adweek
"Without great thinking, and without the ability to recognize and support the makers, there is not much purpose to agency…
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A 2020 Vision of Diversity and Inclusion at BG
Note: This article was originally published in the September/October edition of Philly Ad News. At Brownstein Group (BG), we are…
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Adweek’s AgencySpy reports on BG’s partnership with TruGreen
BG set to help TruGreen offer “best-in-class” customer service through innovative digital solutions.
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Why Retailers Are Adopting AI Faster than Anyone
“According to insights from IDC, retail leads in both spending and adoption of AI technology. In 2018 retailers put $3.4…
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After the Yogurt Wars: How to Overcome the New Retailer Paradox
About ten years ago, yogurt stopped being a standard dairy staple and became something else: a snack, a health food,…
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Melinda Ramos, BG’s Director of Talent and Diversity, talks about Unlimited PTO with Technical.ly Philly
“We wanted to create this culture of work/life balance by taking out the restrictions around PTO.”
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GIANT and BG featured in Winsight Grocery Business for 'Here’s the Deal' Spots
Simple, thoughtful messaging from a close partnership between GIANT and Brownstein Group.
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BG’s Director of PR, Laura Emanuel, lends her insights for PRNEWS on managing internal communications issues
How employees view your brand is just as important as how customers see it.
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B2B Buyers Search for Thought Partners, Not Vendors
A recent Forrester survey asked B2B and B2C marketers to identify key changes in the customer journey over the past…
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3 Ways to Leverage Technology in B2B Marketing
Today, marketing is hyperfocused on the individual. B2C brands increasingly vie for the attention of independent consumers through personalization, delivering tailor-made…
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