PHILADELPHIA, PA, October 3, 2023 – Brownstein Group has been named a finalist in Adweek’s 2023 Agency of Year Awards in the Small Agency category, solidifying the company as one of the top five small agencies in the country.
The Adweek Agency of the Year Awards program honors the advertising agencies that are setting the standard for where the industry is heading – assessing agencies across an array of criteria including creativity, business results, growth and talent engagement. Brownstein Group was recognized for evolving its agency model, broadening its perspective for more national scale, and the overall creative and PR work of the agency over the past year.
“Our core values motivate us to stay hungry, risk smart and earn it – and that drives our constant pursuit of great work day in and day out,” said Erin Allsman, President of Brownstein Group. “We’re never complacent, always looking not just at how we can evolve our strategic and creative services, but how we serve our clients through operations and engage our team through agency culture. And this recognition validates all of the bold, brave moves we’ve made over the past year to elevate what we bring to the table.”
A network of four independent specialty agencies, Brownstein Group was recognized for responding to marketplace shifts with the establishment of specialty shops across advertising, digital, PR and influencer marketing – including the launch of Red Thread PR in August 2022 and the upcoming launch of a dedicated influencer relations practice. The nimbleness of this network model has enabled Brownstein Group to meet demand by flexing agency integration or an à la carte approach, based on client needs, and helped the team operate new satellite offices in Boston, New York and Los Angeles. Additional highlights over the past year included double-digit revenue growth, 134% increase in new business, and meaningful organic growth with existing clients.
Creativity is a key criterion for Adweek’s awards program, and Brownstein Group has produced breakthrough and results-driven work for clients such as Humana, NJM Insurance, Peloton, TruGreen, and Yards, among others. The agency has also prided itself on its workplace culture – elevating its DEI&B programming, championing women in the workplace, and offering an array of benefits that support health and well-being.
“We ask ourselves the same question that clients come to us for: as a legacy brand, how do you continue to reinvent yourself and stay relevant? And we’ve spent the past six decades continuing to discover new ways to do just that: staying nimble and curious like a start-up, which keeps us attractive to clients” said Marc Brownstein, CEO of Brownstein Group. “Having learned a thing or two about achieving brand longevity, our constant reinvention positions us to be more competitive with other emerging agencies. And to be recognized by Adweek – especially as a longstanding agency – underscores that even after all these years, we keep doing something right.”
Winners will be announced later in October and featured in an upcoming Adweek issue, focused on “Building a Better Agency.”
Brownstein Group is a network of independent marketing agencies based in Philadelphia, including Brownstein, Red Thread PR, Nucleus Digital, and Studio215. With roots dating back to the Creative Revolution in 1964, and a longstanding history of outstanding client service, Brownstein Group’s specialties have expanded to include brand strategy, advertising, public relations, social media, and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies, including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, The GIANT Company, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America.