NEWS & INSIGHTS
Keeping Personalized Marketing Human
Starting January next year, the California Consumer Protection Act will bring sweeping customer data regulation to companies operating in California.…
Read the articleBrownstein & Saint-Gobain Win Bronze Anvil Award of Commendation for Executive Communications Teamwork
PHILADELPHIA, PA – June 20, 2019 – The Public Relations Society of America (PRSA) honored Brownstein Group and its long-standing…
Read the articleBrownstein Wins Four National ADDY Awards for Cheeky Brockmans Gin Campaign
Philadelphia, PA, June 12, 2019 – Last Friday night, Brownstein Group’s “What’ll you have?” campaign for Brockmans Gin received one…
Read the articleWhy Personalized Marketing Misses the Mark
“Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still…
Read the articleBuilding Headlines in the Architecture & Engineering Industry
This situation might be familiar to you: while browsing the news, you notice a picture of one of your firm’s…
Read the articleRetail Resurgence: How Physical Stores Are Finding Their Place
Everything old is new again, or so they say. That at least seems to be the case with brick-and-mortar stores,…
Read the article6 Steps to Securing Headlines
Constantly seeing the competition’s name in the press can be frustrating. And that frustration multiples when your firm’s leadership stops…
Read the articleAmericans Still Find TV Ads More Relevant than Digital
“Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely…
Read the articleCuring the B2B Blues: How to Make Business Marketing Feel Just Like…Marketing
B2B marketing tends to get a bad rap as being risk-averse; while the category as a whole tends to err…
Read the articleMarc Brownstein named “Family Business Leader of the Year” by Philadelphia Inquirer
Marc Brownstein, President and CEO of marketing communications agency Brownstein Group (BG), has been selected as a 2019 “Family-Owned Business…
Read the article