Insights

What’s Up with Brands and Gen Z? Marketing to a misunderstood demographic.

One of the biggest news trends of the pre-pandemic year involved writing about Gen Z and its conflicts with older…

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A Brand Longevity Guide for Food Retail

It’s no secret that food retail chains have a love affair with mascots, promotions, and social media. From Ronald McDonald…

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Brands vs. Inflation — A Survival Guide

Global supply chains are broken, commodities are becoming more expensive, and fears of inflation are challenging high hopes for the…

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The Economy is Booming, How Should Brands React?

Signs of economic recovery are everywhere. Over the previous month, the US created more than 900,000 jobs. In February, The…

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Consumers Expect Brands to Play a Key Role in Economic and Social Recovery, According to Brownstein Report

Brownstein Identifies 4 Key Drivers to Brand Longevity in National Harris Poll Survey Philadelphia, PA, March 29, 2021. Two-thirds of…

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The Biggest Problem Facing Digital Marketing Right Now

Facebook and Apple are currently engaged in a fierce battle that might determine the future of digital marketing. Their recent…

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Consumer Trust Ongoing Concern for Marketers in 2021

2020 was the year of brand advocacy and outspokenness, and now, according to a survey by Iterable, 91% of brand…

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Brand Longevity: A Deep Dive

Brands across categories have made significant changes to the way they are operationalized, positioned, and communicated to consumers in response…

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What Holiday Spending Says About Changing Consumer Behaviors

A recent study found that 95% of shoppers in the US plan to shop mostly or entirely online due to…

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How to Bring Brands Back to Life

If you’re looking for provocative but informed predictions on the future of marketing, look no further than Scott Galloway. You…

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