Now well into their teen years, social media platforms are in a phase of adaptation and experimentation, one that will…
Read the articleValues play an essential role in establishing a brand and its image. They represent what a brand stands for in…
Read the articleMarketers are familiar with social media, AR, and VR, all of which have become critical tools in shaping brands’ marketing…
Read the articleIn recent years, social media has proven itself again and again to be the top channel for brand amplification. Lately,…
Read the article2021 was a dramatic year in marketing. Creativity was at an all-time high; we saw everything from luxury brands launching…
Read the articleTechnology has continued to play a pivotal role in how brands interact with consumers. For instance, this year we saw…
Read the articleIt’s late October — time for Halloween, when CMOs are haunted by the memory of brands that are no longer…
Read the articleMarketers want their brands to stand the test of time. However, pinpointing exactly how to achieve that can be difficult,…
Read the articleIt’s a crossroad every longstanding brand comes to: the past meeting the future. Given time and cultural capital (a robust…
Read the articleOne of the biggest news trends of the pre-pandemic year involved writing about Gen Z and its conflicts with older…
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