Insights
Are you there, Alexa? It’s Us, Brownstein
We forgot to make a holiday card. And we needed an excuse. Could we blame the interns? No, we still…
Read the articleBaby, It’s Old Outside: 3 Ways to Spice Up the Shopping Experience
By Nicolette Hitzel, Marketing Manager “BLK. FRI. 50% OFF” – Banana Republic “You Are Gifted. BLACK FRIDAY EVERYTHING” – Urban…
Read the articleNational Survey Reveals Brick vs. Click Retail War Is Over
Brownstein Group survey suggests retail’s adoption of a brick-and-click consumer experience wins PHILADELPHIA, PA – November 29, 2017 – Brownstein…
Read the articleWalk-ins Welcome: 6 Steps to a Modern Retail Strategy that Works
–Erin Allsman, APR – Managing Director You know the story: retail is dead. News headlines chronicling this tale of woe…
Read the articleGet a Room, You Guys
“Good writing is clear thinking made visible.” Bill Wheeler Campaigns come in all shapes and sizes, but the successful ones…
Read the articleFor A/E/C firms, engaging the [marketing] moment begins with storytelling
-Laura Emanuel, APR – Director of Public Relations Last month’s editorial page of Architectural Record really stuck with me. The…
Read the articleHypothesis vs. Reality
Every good strategy exercise begins with research, research and more research. We are constantly gathering audience insights, exploring their behaviors,…
Read the articleThe 3 Rules of Successful Content Marketing
Sometimes the best way to advertise your business is to not really advertise at all. While that sounds like a…
Read the article3 New Ways to Make the Most of Social Media
Changes to social media platforms seem constant. Barely a day goes by without an algorithmic tweak, a new ad offering,…
Read the article3 Things Every Marketer Should Know About Data Analytics
A great analyst once told me, ‘analytics for analytics sake doesn’t solve anything.’ And at first, I didn’t completely grasp…
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