Brand Longevity

Building Headlines in the Architecture & Engineering Industry

This situation might be familiar to you: while browsing the news, you notice a picture of one of your firm’s…

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Retail Resurgence: How Physical Stores Are Finding Their Place

Everything old is new again, or so they say. That at least seems to be the case with brick-and-mortar stores,…

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6 Steps to Securing Headlines

Constantly seeing the competition’s name in the press can be frustrating. And that frustration multiples when your firm’s leadership stops…

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Americans Still Find TV Ads More Relevant than Digital

“Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely…

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Curing the B2B Blues: How to Make Business Marketing Feel Just Like…Marketing

B2B marketing tends to get a bad rap as being risk-averse; while the category as a whole tends to err…

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The Surprising Growth of Billboards and Out-of-Home Ads

“In 2018, spending on out-of-home advertising channels such as billboards, cinema ads and video screens in elevators at gas pumps…

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Growing Pains: How Brands in Emerging Industries Can Make Marketing Work Despite Ever-Changing Regulation

For marketers who work for brands that operate within emerging industries, the day-to-day demands of the job can often feel…

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Tips for Entrepreneurs on How to Build Better Media Relationships

Startup life is hard, and it’s often difficult to prioritize when there’s so much to do. Developing a good relationship…

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Facial Recognition: a Rising Concern for Marketers and Consumers

“Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.” Source: eMarketer  …

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Brownstein’s Executive Creative Director Gary Greenberg Talks This Year’s Super Bowl Ads

This year, the creative team here at BG had the privilege of creating a Super Bowl spot for our client…

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