Brand Longevity

The Biggest Problem Facing Digital Marketing Right Now

Facebook and Apple are currently engaged in a fierce battle that might determine the future of digital marketing. Their recent…

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Consumer Trust Ongoing Concern for Marketers in 2021

2020 was the year of brand advocacy and outspokenness, and now, according to a survey by Iterable, 91% of brand…

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Brand Longevity: A Deep Dive

Brands across categories have made significant changes to the way they are operationalized, positioned, and communicated to consumers in response…

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What Holiday Spending Says About Changing Consumer Behaviors

A recent study found that 95% of shoppers in the US plan to shop mostly or entirely online due to…

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How to Bring Brands Back to Life

If you’re looking for provocative but informed predictions on the future of marketing, look no further than Scott Galloway. You…

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Privacy vs. Personalization

According to a recent study by The Conference Board, 57% of US consumers would forego marketing personalization to protect their…

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Where CMOs Should Focus their Attention in Times of Crisis

According to a recent study, CMOs in the U.S. report facing several key challenges over the next 6 to 12…

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How to Build an Unstoppable Brand

What is an unstoppable brand? It’s a brand that can withstand cultural shifts and economic shocks. It’s a brand that…

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What a K-Shaped Economic Recovery Means for Marketers

Economists today are busy rehearsing their ABCs. Pick up a copy of the Wall Street Journal or Financial Times, and…

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Where do Consumers Want to See Ads?

Many would agree that there is something magical, although outdated and nostalgic, about magazine ads. Something about the medium makes…

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