Philadelphia, PA (February 2, 2022) – Inspira Health, a leading nonprofit healthcare organization in Southern New Jersey, has launched a new campaign in collaboration with Brownstein highlighting its residency and fellowship program. The fully integrated “Born to Care” campaign — including TV, print, digital, and social — captures the heartwarming story of those growing up wanting to work in the medical profession, and making their dreams come true by training with some of the best doctors at Inspira Health.
“The medical field is an extremely competitive market — especially when it comes to attracting the best possible talent,” said Meredith Schwinder, Creative Director at Brownstein. “This campaign encapsulates the heart of Inspira’s brand, which is to empower their network of patients and professionals across the medical community to take charge of their health. Some of the best doctors in the nation are at Inspira, and those doctors are training the doctors of tomorrow. This creative reflects that.”
The new spot, which will air during the Winter Olympics, March Madness, and the Oscars, shows a young girl with a passion for healthcare at a young age transforming before our eyes, from performing check-ups on her beloved teddy bear into a full-grown medical professional training at Inspira Health, making her dream come true.
“As a network focused on clinical excellence, safety, and creating a positive patient experience rooted in quality care, Inspira Health is building the foundation for a cultural transformation,” said Amy Mansue, President and CEO, Inspira Health. “Inspira is committed to community development by being an organization that provides not only healthcare, but quality jobs and experience to qualified candidates. We are proud to be one of the fastest-growing residency programs in the region, and it’s a privilege to train the doctors of tomorrow to enhance the patient experience.”
Brownstein’s collaborations with Inspira have been lauded and recognized in several award programs and publications. Most recently, Brownstein and Inspira were awarded first place in the 2021 PR Daily Awards in the Health Care PR and Marketing category for their Blue Hearts for Health Care Heroes campaign. Brownstein and Inspira are also recipients of a Clio Health Award for the brilliant representation of healthcare technology in Inspira’s ad, “Innovation Where it Matters Most,” and “She Chose Inspira,” an oncology campaign.
“It’s been a pleasure working alongside Brownstein to spread awareness of all that Inspira Health has to offer,” said Kathleen Scullin, Senior Vice President of Marketing and Communications at Inspira Health. “We are always working to develop creative and unique ways to reach our audiences in hopes of providing the South Jersey region with safe, high-quality care and to welcome aspiring residents to our roster of medical professionals.”
Brownstein is an independent advertising and public relations agency based in Philadelphia. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations, social media, and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, The GIANT Company, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America. Brownstein is an Ad Age Small Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee into Advertising Week’s Madison Avenue Walk of Fame.