Insights
Dream Teams: Brownstein's “Pair of Ad Nerds” Meredith Schwinder and Chris Grenier
Brownstein’s group creative directors Meredith Schwinder and Chris Grenier tell LBB’s Ben Conway about bonding over their “encyclopaedic knowledge” of…
Read the articleSo what IS the Metaverse? And why should it matter to marketers?
Marketers are familiar with social media, AR, and VR, all of which have become critical tools in shaping brands’ marketing…
Read the articleThe Work That Made Me: Gary Greenberg
Brownstein Group ECD on Michael Jackson’s groundbreaking ‘Thriller’ music video and why he keeps coming back to watch The Dark…
Read the articleBrand Lessons in Irreverent Marketing & Tiktok
In recent years, social media has proven itself again and again to be the top channel for brand amplification. Lately,…
Read the articleThe Good, The Bad, and The Future: Top Trends and Predictions from Brownstein Leaders
2021 was a dramatic year in marketing. Creativity was at an all-time high; we saw everything from luxury brands launching…
Read the articleThe Inevitable Impact of the Digital Age on Brand Longevity
Technology has continued to play a pivotal role in how brands interact with consumers. For instance, this year we saw…
Read the articleDigging Up Lessons from Brands that Bit the Dust
It’s late October — time for Halloween, when CMOs are haunted by the memory of brands that are no longer…
Read the articleThe Biggest Obstacles to Brand Longevity
Marketers want their brands to stand the test of time. However, pinpointing exactly how to achieve that can be difficult,…
Read the articleThe Brand Balancing Act
It’s a crossroad every longstanding brand comes to: the past meeting the future. Given time and cultural capital (a robust…
Read the articleWhat’s Up with Brands and Gen Z? Marketing to a misunderstood demographic.
One of the biggest news trends of the pre-pandemic year involved writing about Gen Z and its conflicts with older…
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