PHILADELPHIA (February 16, 2017)– Brownstein Group’s new branding campaign for the Philadelphia Museum of Art is in the news again, this time in an expansive article by Kenneth Hilario of the Philadelphia Business Journal.
The campaign, entitled “A Surprise at Every Turn,” is meant to give people more reasons to come to the museum every day for its permanent collection, not just the special exhibitions that come and go. It also supports the notion that people across a wide demographic will find something new and exciting with each visit to the museum. The campaign is a move not seen too often in the arts-and-culture world, which has limited marketing budgets. However, it’s a shift more institutions should invest in, one expert said.
To read the full article, click HERE