Philadelphia, PA, May 7, 2020 — Brownstein Group and The GIANT Company have received an honorable mention at The Drum Marketing Awards US, a nationwide celebration of the most effective marketing strategies and campaigns in the past year. As The GIANT Company’s advertising agency of record, Brownstein Group helped the grocer improve price perception with “Here’s the Deal,” the marketing campaign which was commended in the Retail category of the prestigious awards show.

“This honorable mention recognizes the results-generating retail work that our agency is known for, and how it stands out in a cluttered advertising market,” said Marc Brownstein, President and CEO of Brownstein Group. “It’s also testament to the essential nature of grocery marketing, the success of our relationship with The GIANT Company, and our shared commitment to authentic advertising.”

“Here’s the Deal” carries value and honesty in its name. The series of ads, centered on consumer-to-consumer messaging, consists of three television and digital spots where different mothers deliver targeted and humorous messaging to viewers amidst the throngs of family life. The mass media campaign was accompanied by digital initiatives, in-store promotions and signage carrying a unified messaging framework.

The Drum’s panel of industry experts met earlier this month for a virtual judging day, where they reviewed the campaign along with entries from around the United States to determine the companies pushing the bar in marketing. On Thursday, the honorable mention was announced at a virtual awards ceremony, where “Here’s the Deal” was highlighted along with the work of top agencies and retailers around the country.

“Here’s the Deal” exceeded goals and delivered strong price perception metrics for The GIANT Company, as well as impressive customer feedback in response to the commercials’ narratives. Customers saw themselves in the campaign. “I’m that family,” one customer wrote. “I’m that mom always shopping for healthy meals and trying to shop smart.”

As its advertising agency of record, Brownstein Group provides The GIANT Company with creative branding and strategic services across a range of media.

— Brownstein Group and The GIANT Company have received an honorable mention at The Drum Marketing Awards US, a nationwide celebration of the most effective marketing strategies and campaigns in the past year. As The GIANT Company’s advertising agency of record, Brownstein Group helped the grocer improve price perception with “Here’s the Deal,” the marketing campaign which was commended in the Retail category of the prestigious awards show.

“This honorable mention recognizes the results-generating retail work that our agency is known for, and how it stands out in a cluttered advertising market,” said Marc Brownstein, President and CEO of Brownstein Group. “It’s also testament to the essential nature of grocery marketing, the success of our relationship with The GIANT Company, and our shared commitment to authentic advertising.”

“Here’s the Deal” carries value and honesty in its name. The series of ads, centered on consumer-to-consumer messaging, consists of three television and digital spots where different mothers deliver targeted and humorous messaging to viewers amidst the throngs of family life. The mass media campaign was accompanied by digital initiatives, in-store promotions and signage carrying a unified messaging framework.

The Drum’s panel of industry experts met earlier this month for a virtual judging day, where they reviewed the campaign along with entries from around the United States to determine the companies pushing the bar in marketing. On Thursday, the honorable mention was announced at a virtual awards ceremony, where “Here’s the Deal” was highlighted along with the work of top agencies and retailers around the country.

“Here’s the Deal” exceeded goals and delivered strong price perception metrics for The GIANT Company, as well as impressive customer feedback in response to the commercials’ narratives. Customers saw themselves in the campaign. “I’m that family,” one customer wrote. “I’m that mom always shopping for healthy meals and trying to shop smart.”

As its advertising agency of record, Brownstein Group provides The GIANT Company with creative branding and strategic services across a range of media.

Watch the spots from the winning campaign here: