Brownstein Takes Home Two Internet Advertising Competition (IAC) Awards

PHILADELPHIA (March 30, 2017) – Brownstein Group took home two awards in the Web Marketing Association’s annual Internet Advertising Competition (IAC) for its work on the IKEA LED Light Challenge game and the SageGlass website, the association announced today. IKEA’s LED Light Challenge game was named “Best Game Site Website,” while the SageGlass website was selected as the “Best Construction Website.” This is the second straight year that Brownstein Group has been recognized by the IAC.

The IAC Awards are designed to honor the individuals and organizations responsible for driving excellence in online advertising across 96 industries and a range of formats, including online ad, video, mobile, newsletter, email and social media. Winners were selected based on criteria such as creativity, innovation, impact, use of the medium and memorability.

Both the LED Challenge and SageGlass website were honored in 2016 with W3 and PR News Digital PR Awards.

IKEA USA tasked Brownstein Group with creating a game spotlighting energy-saving LED bulbs (the only type IKEA sells in its stores). Against a soundtrack featuring the perfect amount of blips and bloops, the player clicks on incandescent bulbs as they fall, magically converting them to lower energy LED bulbs. At the end of the game, the player is able to see how much energy they “saved” based on their score. To further drive the green message home, the last screen features a “Did you know” fact – a bite–sized snippet about LED energy savings.

To design the SageGlass website, our development team worked closely with our design and UX / UI teams and dove into the code to create a dynamic and responsively programmed website. The design concept was governed by three crucial requirements. It needed to communicate the highly visual and experiential nature of SageGlass’s performance in an immediate, breathtaking, clear, emotional way. It needed to create palpable desire to experience these environments in person. Also, because SageGlass was defining an emerging technology and its market, it needed to explain, with precision and clarity, the functionality, benefits, and implications of this technology to architects, specifiers, and building owners.

The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. The organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites. Recognizing the need for creative agencies to objectively demonstrate their ability to create outstanding online marketing materials, the IAC Awards give winning organizations the chance to set themselves apart in the highly competitive online advertising environment.


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