PHILADELPHIA (February 22, 2017)– Brownstein Group and it’s brand campaign for Philadelphia Museum of Art, “A Surprise at Every Turn” has been voted The Drum’s US Creative Work of the Week.
The Philadelphia Museum of Art wants Philly locals and tourists alike to know that you don’t have to know who Picasso is to enjoy the iconic museum’s collection of artwork.
That’s why the museum’s latest campaign is geared towards people from all walks of life rather than art enthusiasts. The latest effort marks the first time in nearly a decade that the Philadelphia Art Museum has rolled out a campaign that is aimed at attracting visitors from different demographics.
The ads, which span TV, digital, and out-of-home, feature the kinds of conversations that might take place at the museum between people who know little to nothing about art. For example, one ad features people debating over whether or not the stern-faced guy in the painting they’re looking at is “throwing some serious shade”.
“The campaign encourages our visitors to enjoy the art on their own terms and features iconic works of art from our collection,” said Jennifer Francis, executive director of marketing and communications at the Philadelphia Museum of Art, in a statement. “We know that the experience of a work of art is personal and we encourage visitors to explore and enjoy everything the museum has to offer. This campaign is an invitation.”
The US Creative Round-Up is dedicated to showing the best creative work in North and South America and gives the reader the chance to decide which work they feature as the US “Creative Work of the Week.” Readers are encouraged to log on and vote for their favorite campaign and the winner is chosen based on the average rating and the number of votes cast.
To read the full article on The Drum, click here