PHILADELPHIA, PA, October 23, 2018 – Brownstein Group (BG), the longest-running independent marketing communications agency in Philadelphia, announced today it has been named a finalist for The Drum B2B Awards in the category of Best Multichannel Campaign. The nomination was the result of an innovative campaign designed and executed on behalf of BG client Speedpay®, a Western Union subsidiary, which sought to engage new B2B customers in multiple environments.
The Drum Awards is a global competition that aims to identify the best practices, companies and people in the advertising/marketing industry. The Drum is one of the world’s largest marketing platforms and industry publications, reaching millions of readers each month. The B2B Awards were presided over by an esteemed panel of executives from leading B2B companies who judged each campaign for its ability to generate new leads in compelling, unique ways. Among the more inventive aspects of the Speedpay program were:
- Dynamic Website Landing Pages w/ In-Depth, Curated Content
- Thought Leadership Insights via a Newsletter & Blog
- A LinkedIn Lead Generation Campaign
- Interactive Tradeshow Booths w/ Digital Engagement Activations
- A Custom Tradeshow Event on the Las Vegas Motor Speedway
Final winners of The Drum B2B Awards will be announced during a special ceremony in the Edison Ballroom, New York City on November 15, 2018. For a full list of the nominees, click here.
About Brownstein Group
Recognized by Ad Age as a ‘Small Agency of the Year’, Brownstein Group (BG) is the longest-running independent marketing communications agency in Philadelphia. Founded at the height of the Creative Revolution in 1964, BG is a full-service agency with expertise across all disciplines, including: brand strategy, advertising, public relations, social media, and digital services. BG specializes in crafting memorable campaigns that generate positive brand awareness, increased sales/leads and measurable impact for clients like IKEA, Comcast Xfinity, Wawa, GIANT Food Stores, Western Union, NJM Insurance, and DuPont™ Sorona®. Named a Fortune Magazine ‘Top 100 Best Places to Work for Women’, BG is relentless in the pursuit of breakthrough ideas, but dedicated to its clients and people. For additional information, visit www.brownsteingroup.com.