EXPLORE

Our Take

B2B Buyers Search for Thought Partners, Not Vendors

A recent Forrester survey asked B2B and B2C marketers to identify key changes in the customer journey over the past…

Read More

3 Ways to Leverage Technology in B2B Marketing

Today, marketing is hyperfocused on the individual. B2C brands increasingly vie for the attention of independent consumers through personalization, delivering tailor-made…

Our Take

Who is responsible for consumer data protection?

“In 2018, 75% of respondents said that government was primarily responsible for online privacy. That figure plummeted to 6% in…

Read More