Philadelphia, PA – Nov. 29, 2022 – Today, Brownstein Group announced the elevation of Gary Greenberg, Executive Creative Director, to the role of Chief Creative Officer. As CCO of Brownstein, he will continue to steward the evolution and development of the creative, video and digital capabilities of the agency – raising the bar to deliver unexpected creative work for its roster of national clients.
“Gary has made a tremendous impact in just five years with the agency. Our creative product has never been stronger, and he’s valued and admired by the team and clients alike,” said Erin Allsman, Managing Director of Brownstein. “Gary can be credited with elevating all aspects of our creative process, from conceptual thinking and generating big ideas to production and execution. He is a true mentor and partner who embodies our values in everything he does.”
A creative veteran of the advertising business, Greenberg joined Brownstein in 2017 as ECD, and since then has led the team in elevating creative work that has resulted in industry-wide recognition and new national brand clients. Under his leadership and creative direction, the agency has received numerous prestigious accolades …including a Clio Health Award for Inspira, the Drum Marketing Awards and Modern Retail Awards for The GIANT Company; and National ADDY Awards for Brockman’s Gin, to name a few. Additionally, Philthy, a mascot created for Philadelphia-based brewery Yards, was inducted into the Advertising Week Hall of Fame, while NJM’s No Jingles or Mascot’s campaign has received attention from national outlets, including AdWeek.
Greenberg is only the second executive to ever serve in the role of Chief Creative Officer, a position previously held by agency founder Berny Brownstein.
“To be given the title that our founder Berny Brownstein has held for all these years, is both an honor and a privilege,” said Greenberg.
Brownstein is an independent advertising agency based in Philadelphia. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies, including NJM Insurance,IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, The GIANT Company, and ACI Worldwide. Brownstein is an Ad Age Small Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee into Advertising Week’s Madison Avenue Walk of Fame. We are part of Brownstein Group’s network of agencies, alongside Red Thread PR, Nucleus Digital, and Studio215.