PHILADELPHIA (June 20, 2017) – Ever wonder how Facebook, Snapchat and Pinterest can help you track and generate sales? Social Media Content Supervisor Kathleen Celano shared her thoughts in a recent article published on PR News.
“To stand out against all of the other advertising on social media, you almost have to blend in by using the platform the way your consumers do,” said Celano. “You need to know who your audience is and what platforms they’re using. Beyond that, you need to understand, and even become a part of, their path to purchase. It’s crucial to understand their journey so that you know exactly when, where and how your content can influence their purchases.”
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