NEWS & INSIGHTS

Brand Longevity

Where do Consumers Want to See Ads?

Many would agree that there is something magical, although outdated and nostalgic, about magazine ads....
Announcements

Yards Brewing Company Releases Unter Dog Oktoberfest Lager Following Successful Collaborations With Brownstein

September 17, 2020. As the summer comes to a close, Yards Brewing Company’s latest beer,...
Announcements

Brownstein’s Social Media and Public Relations Teams Grow with Digitally-Forward Clients

Philadelphia, September 1, 2020 — Reflecting shifting consumer trends and a changing world economy, Brownstein...
Brand Longevity

How the Pandemic Affects Consumer Response to Ads

According to a recent study, ads that show surprised emotions saw a 360% jump in...
Brand Longevity

B2B Marketing in a Black Swan Economy

B2B businesses rely on facts, long-term pipelines and forecasting models to make everyday decisions. Their...
Announcements

Brownstein & Inspira Health Collaboration Shortlisted for Communication Arts Advertising Competition

Philadelphia, PA, August 13, 2020 — Brownstein Group was shortlisted at the 2020’s Communication Arts...
Announcements

David Shaw Joins Brownstein as Director of Client Services

PHILADELPHIA (August 12, 2020) – Brownstein Group announced today that David Shaw has joined the...
Brand Longevity

How to Market to Gen Z

A recent survey shows that Gen Zers prefer brands that are authentic, with 82% saying...
Brand Longevity

As Platforms Face Their Demons, Here's How Brands Can Rethink Their Social Media Strategies

The past few weeks have been a tumultuous time for some of the internet’s biggest...
Diversity & Inclusion

Black Voices that Changed Advertising

Advertising has historically been a disproportionately white space—in its messaging and in the demographics of...