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Brand Longevity
Privacy vs. Personalization
According to a recent study by The Conference Board, 57% of US consumers would forego...
Brand Longevity
Where CMOs Should Focus their Attention in Times of Crisis
According to a recent study, CMOs in the U.S. report facing several key challenges over...
Brand Longevity
How to Build an Unstoppable Brand
What is an unstoppable brand? It’s a brand that can withstand cultural shifts and economic...
Brand Longevity
What a K-Shaped Economic Recovery Means for Marketers
Economists today are busy rehearsing their ABCs. Pick up a copy of the Wall Street...
Brand Longevity
Where do Consumers Want to See Ads?
Many would agree that there is something magical, although outdated and nostalgic, about magazine ads....
Brand Longevity
How the Pandemic Affects Consumer Response to Ads
According to a recent study, ads that show surprised emotions saw a 360% jump in...
Brand Longevity
B2B Marketing in a Black Swan Economy
B2B businesses rely on facts, long-term pipelines and forecasting models to make everyday decisions. Their...
Brand Longevity
How to Market to Gen Z
A recent survey shows that Gen Zers prefer brands that are authentic, with 82% saying...
Brand Longevity
As Platforms Face Their Demons, Here's How Brands Can Rethink Their Social Media Strategies
The past few weeks have been a tumultuous time for some of the internet’s biggest...
Brand Longevity
Why Corporations Should Work to Elevate Black-Owned Businesses
Before the financial onslaught of the coronavirus, economists and experts feared a recession would precipitously...
