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Brand Longevity
What’s Up with Brands and Gen Z? Marketing to a misunderstood demographic.
One of the biggest news trends of the pre-pandemic year involved writing about Gen Z...
Brand Longevity
A Brand Longevity Guide for Food Retail
It’s no secret that food retail chains have a love affair with mascots, promotions, and...
Brand Longevity
Brands vs. Inflation — A Survival Guide
Global supply chains are broken, commodities are becoming more expensive, and fears of inflation are...
Brand Longevity
The Economy is Booming, How Should Brands React?
Signs of economic recovery are everywhere. Over the previous month, the US created more than...
Brand Longevity
Consumers Expect Brands to Play a Key Role in Economic and Social Recovery, According to Brownstein Report
Brownstein Identifies 4 Key Drivers to Brand Longevity in National Harris Poll Survey Philadelphia, PA,...
Brand Longevity
The Biggest Problem Facing Digital Marketing Right Now
Facebook and Apple are currently engaged in a fierce battle that might determine the future...
Brand Longevity
Consumer Trust Ongoing Concern for Marketers in 2021
2020 was the year of brand advocacy and outspokenness, and now, according to a survey...
Brand Longevity
Brand Longevity: A Deep Dive
Brands across categories have made significant changes to the way they are operationalized, positioned, and...
Brand Longevity
What Holiday Spending Says About Changing Consumer Behaviors
A recent study found that 95% of shoppers in the US plan to shop mostly...
Brand Longevity
How to Bring Brands Back to Life
If you’re looking for provocative but informed predictions on the future of marketing, look no...
