“In 2018, 75% of respondents said that government was primarily responsible for online privacy. That figure plummeted to 6% in 2019, with 48% of respondents saying that online privacy is a shared responsibility among government, the individual and the companies with whom data is shared. Another 28% said that online privacy was primarily the responsibility of the individual.”
Source: Marketing Land
Americans are increasingly aware of the complexity of online privacy issues and the responsibility shared between consumers, companies, and government in creating the online commercial environments that we want. Brands need to prove that they are on the side of the consumer by advocating for and practicing transparency in data collection. Consumer trust is critical to the success of brands, and in today’s data-driven environment, brands need to earn this trust by demonstrating responsibility and openness in the handling of private customer data.