PHILADELPHIA (May 10, 2017) – Brownstein Group and Saint-Gobain were recognized among the very best in public relations this year, taking home a Public Relations Society of America (PRSA) Bronze Anvil Award for their LOVE Park press conference.
For more than 45 years, the Bronze Anvil Awards have celebrated the “best of the best” in public relations tactics. These tactics — whether a media relations program, website, annual report, podcast, blog or social media campaign — are the hardworking parts of any successful public relations program. This year’s competition drew a total of 564 entries, and only 43 organizations were selected as Bronze Anvil winners.
In the fall of 2016, Saint-Gobain made a 10-year commitment to serve as presenting sponsor of the iconic LOVE Park Welcome Center. Saint-Gobain turned to Brownstein Group to publicly announce the sponsorship, asking the agency to plan a one-of-a-kind media event. Brownstein Group, in partnership with Philadelphia Parks & Recreation and Fairmount Park Conservancy, developed a unique press conference that included Philadelphia Mayor Jim Kenney, various elected officials and Fairmount Park Conservancy supporters and a 15-by-7 ft. interactive rendering of the revitalized LOVE Park. Revealed during the press conference and located across the street from the construction at LOVE Park, the rendering allowed visitors to “see” themselves as part of the future of LOVE Park. Following the media event, the interactive rendering remained in place until Thanksgiving for visitors to take photos.
The event also included a social media element, and Brownstein Group developed a unique hashtag, #reimagineLOVEPark, which was incorporated into all event materials, including directional signage and the interactive rendering.
The campaign resulted in 19 pieces of media coverage, all of which included photo and video as well as more than three brand messages. Engagement on Facebook was also 292 percent higher than average.
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA collectively represents more than 30,000 professional members comprised of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA).
About Brownstein Group
Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations and social media. Named one of Ad Age’s Best Places to Work and a Fortune Top 100 Best Places to Work for Women, Brownstein Group provides services to clients such as IKEA, UnitedHealthcare, Comcast, Saint-Gobain North America, Ricoh America, Cozen O’Connor, Western Union, the Philadelphia Auto Show, Garces Group, La Colombe and DuPont Sorona®. For additional information, visit www.brownsteingroup.com.
About Saint-Gobain in North America
Saint-Gobain, the world leader in sustainable environments, has designed and manufactured high-performance building materials that improve the lives of people all over the world. From the Hall of Mirrors at Versailles and the glass pyramid at the Louvre, to The Statue of Liberty and The World Trade Center, and even components that allow the Mars Rover Curiosity to seek out life on another planet, Saint-Gobain has been a part of the fabric of human history, advancement and improvement.
In North America, the company upholds this rich history of innovation by making a material difference in the spaces where people work, live, play, heal and learn. Along with its North American headquarters in Malvern, Pennsylvania, Saint-Gobain has approximately 150 locations in North America and more than 14,000 employees. In the United States and Canada, Saint-Gobain reported sales of approximately $5.8 billion in 2016. Experience our innovation, wonders and advancements by visiting www.saint-gobain-northamerica.com and connect with Saint-Gobain North America on Facebook and Twitter.