Business-To-Business
Advertising, Social Media, Strategy
Owners Bank is a digital bank that helps entrepreneurs and small business owners make smart financial decisions without all the headaches that come with dealing with big corporate banks. They’re all about forging real relationships with their customers and providing them with personalized service. Brownstein created a campaign that got straight to the point, and used the vernacular of the people they service. Simple and personalized banking without the BS.
After a successful launch and increased brand recognition, we created a subsequent campaign that informed customers about the positive aspects of working with Owners Bank, called “We Move Faster.” The campaign was digital-forward, and helped expand Owners Bank into new markets.