The Challenge: For years, Inspira invested in technology, personnel, and expanded clinical offerings in Southern New Jersey, yet there was still a perception that the health system couldn’t keep up with the innovations of modern healthcare. They also suffered from a large volume of outmigration to other Philadelphia health systems, and challenged Brownstein to create a Super Bowl spot that would combat these issues.
When it comes to healthcare, the things people value most are access to advanced clinicians and innovative technology. Folks in the Southern New Jersey community believed they needed to go “across the bridge” to Philadelphia to receive advanced care and leading-edge technology.
Our strategy was simple: show Southern New Jersey residents that outstanding technology and care are actually right in their backyard.
The Challenge: Many cancer patients in Inspira’s geographic area believed they had to travel to Philadelphia or New York for skilled physicians and advanced treatment options. As Inspira made investments in world-class clinicians, they asked Brownstein to develop a campaign that would inspire confidence and boost awareness of the Inspira oncology program.
When it comes to cancer care, patients’ number one priority is to feel confident their cancer physician has the expertise and specializations to treat them.
Our strategy was to demonstrate to consumers the confidence they could have in choosing Inspira to be their cancer care provider. We supported that message of confidence by highlighting the expert physicians who practice at Inspira.
The Challenge: For the grand opening of their new medical center in Mullica Hill, Inspira wanted to elevate the labor and delivery experience by providing high-end amenities and spa-like birthing suites. Inspira asked Brownstein to speak to a whole new generation of moms-to-be through a campaign that would increase the volume of deliveries across the Inspira network.
Women want a personalized, empowering delivery experience, and Inspira can deliver it beyond expectation.
We recognized that women want to feel in control of their birthing experience, from pregnancy planning to the delivery’s birth plan. Our campaign highlighted the ways Inspira is there for women, empowering and supporting them in every step of their pregnancy journey.
The Challenge: Urgent Care is one of the fastest-growing segments of healthcare, and as it’s grown, so has the competition. For years, Inspira’s Urgent Care facilities have been equal to others in the marketplace. Yet they saw patient visits consistently declining. Inspira asked Brownstein to develop a campaign to boost patient volume and remind patients that Inspira’s Urgent Care centers are there when they need them most.
People in Southern New Jersey want to feel confident they can get high-quality care for all their family’s medical needs. When it comes to an urgent health situation or a last-minute check-up, quality and convenience are critical.
Inspira’s Urgent Care centers offer a comprehensive list of services, but to drive traffic and meet Inspira’s challenge, our approach needed to be highly relevant to consumers. By developing a retail calendar of the most common, appropriate medical services for each season, the creative campaign concept could be refreshed with seasonal messaging throughout the year.
We increased patient volume by 20%, even amid a pandemic.
The Challenge: Like many health networks nationwide, COVID-19 hit Inspira hard. Moving into fall, Inspira identified several service lines, including vascular services, that could help bolster the network. Inspira asked Brownstein to create a campaign to educate consumers about their vascular services and promote screenings for Peripheral Artery Disease.
When people experience cramps and discomfort in their legs, they don’t associate it with their vascular health, and vascular diseases are often viewed as “silent.” In a time when personal health has come into even greater focus, our audience wants to be able to take proactive steps to fortify their health, so they can maintain as much of their lifestyle as possible.
Our strategy for this assignment was to act as a translator and educate consumers about the importance of their vascular health in a simple and digestible way.
The Challenge: 2020 marked an unpredictable challenge for Inspira, with COVID-19 impacting communities and healthcare in unimaginable ways. As Inspira navigated the pandemic both within and beyond its walls, it turned to Brownstein to support internal and external communications to inform, educate, and reassure its employees and patients.
The pandemic unleashed a world of uncertainty, particularly around the safety of our communities. Inspira relied on its innovation and relentless dedication to South Jersey to continue caring for the surrounding region and to keep its patients and staff safe. Local residents needed the reassurance that their healthcare provider was there to safely care for them.
As a result of a robust communications strategy centered around safety, Inspira was mentioned in the media nearly 300 times over a six-month period, with coverage focused on Inspira’s role supporting the regional community and combatting the virus. Stories spotlighted Inspira’s efforts in creating hand sanitizer, a COVID-19 self-monitoring tool, and more.