NJM Insurance customizes policies to fit specific needs – no matter how particular a person is. So, Brownstein created a new digital campaign featuring some of the most particular characters under the sun to highlight NJM’s personally tailored home and auto insurance. Using precision branding (a highly targeted media buy), the ads are served up to folks who are actively searching online for a new car or home, and likely in the market for insurance.
Brownstein is making news with our campaign for NJM Insurance. In the insurance category, the endless stream of characters and jingles has become a marketing circus! And since NJM has award-winning service, they don’t really need gimmicks. So Brownstein and NJM are taking on the insurance heavyweights and playfully poking fun at their theatrics.