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NJM Insurance, working alongside Brownstein, has launched the latest spots in its latest “No Jingles or Mascots” campaign, which takes aim at the insurance category’s marketing clichés to illustrate NJM’s promise to its policyholders: exceptional service and coverage, without the gimmicks.
“Consumers are often concerned that insurance companies don’t have their best interests in mind,” said Cam Maio, Vice President of Marketing at NJM. “Our unique reputation is built upon our commitment to our customers, and this campaign is a lighthearted way of demonstrating our customer-first experience.”