Inspira Health, a leading nonprofit healthcare organization in Southern New Jersey, has launched a new maternity campaign with Brownstein focused on empowering women and embracing the unique pregnancy experiences that moms-to-be encounter. The fully integrated campaign — including TV, print, digital, out of home, and social — is accompanied by a new digital birth plan tool to help expectant mothers plan and feel ready for delivery.
The integrated campaign champions pregnant women and informs them about Inspira’s expertise and focus on patient choice. The message is clear: women have the power to define their birth experience, as well as everything else they do while they’re expecting. “Own your birth plan…like a mother.” Women today can define their routines as expectant mothers, and Inspira provides the options, guidance, and expert care they need.
The Digital Birth Plan Tool is a simple, informative, easy-to-use application allowing mothers to create customized plans for their birth experience. It is designed to build a step-by-step plan for expectant mothers at varying levels of detail.
Brownstein’s collaborations with Inspira have been lauded and recognized in several award programs and publications. Brownstein and Inspira won a Clio Health Award for the brilliant representation of healthcare technology in Inspira’s ad, “Innovation Where it Matters Most,” and “She Chose Inspira,” an oncology campaign, was shortlisted for the Communication Arts Advertising Competition last year.