The GIANT Company continues its collaboration with Brownstein through the work developed for its campaign platform “For Today’s Table™.”
The campaign features real families and real GIANT Company team members throughout, showcasing the brand’s commitment to authenticity as it delivers its core message: that the world is a better place when families come together at their table and connect over a meal, no matter where their table may be.
Further delivering on their brand promise to get families back to what matters most – spending quality time together – these spots highlight GIANT’s various solutions for customers, including: everyday, low price offers; GIANT Direct, the brand’s online grocery service; and GIANT Choice Rewards, its personalized savings and loyalty program, among others.
The work for the holiday season conveys how GIANT makes it easier to execute key holiday moments so that you can be present with family when it matters. Digital assets were also versioned to support GIANT Direct, the brand’s online grocery service, along with a bespoke :15 digital spot that utilizes footage from the “For Today’s Table™” campaign launch to show the range of GIANT families and holidays celebrated throughout the season.