Brownstein partnered with AtlantiCare, Southeastern Jersey’s largest health system, to evolve and expand their brand campaign, Rise with Us. Facing a cluttered and competitive healthcare market, AtlantiCare wanted to increase awareness of the expert care and strong commitment they provide to the communities they serve. Within the first six months of our partnership, Brownstein created a number of campaigns that brought a more human-centered approach to healthcare advertising, emphasizing that AtlantiCare is ready for what people need, even before they need it. These campaigns, supporting the overall brand and specific service lines, used a targeted, multi-platform strategy spanning across TV, online video, radio, out-of-home, high-impact display, digital banners, social, and print.