Three new additions expand the food & beverage portfolio across its agency network
July 27, 2023, Philadelphia, PA – Three Brownstein Group agencies – Brownstein, Red Thread PR and Nucleus Digital – announced today the addition of several new food and beverage clients to their rosters: Federal Donuts, Onvo and BKON.
Federal Donuts is now working with both Nucleus Digital and Red Thread PR to promote its donut and fried chicken shops. With nearly a dozen locations established since its founding in 2011, the brand now seeks to reach new markets across the country and accelerate its national expansion with the support of Nucleus and Red Thread PR. Nucleus will build upon the brand’s foundation to help its message resonate with new markets through brand strategy, creative campaign development and media strategy, planning and buying. In tandem, Red Thread PR will launch an earned media and influencer relations plan, as well as a social media strategy, to support the brand’s national growth.
“We partner with clients at inflection points in their business, and our work with Federal Donuts is yet another example of Brownstein Group fueling our clients’ brand longevity,” said Adam Deringer, general manager at Nucleus Digital. “Integrating Nucleus’ creative excellence and Red Thread PR’s integrated mindset to drive relevance will support Federal Donuts on their journey of additional growth and expansion.”
To raise awareness of its fresh coffee offering with its bean-to-cup machines, hospitality company Onvo has partnered with Brownstein and Nucleus on a new brand awareness campaign. With a network of travel plazas across Pennsylvania and New York, Onvo sought the creative expertise of Brownstein and media experience of Nucleus to launch a campaign across OOH, streaming audio, digital banners, social media and point-of-purchase.
“This new creative campaign taps into the customer looking for a better coffee experience; it’s all about customizing to your taste,” said Gary Greenberg, chief creative officer at Brownstein. “Collaborating with a brand like Onvo — who enabled us to create our own language to describe that experience — gives us the freedom and flexibility to create a voice that is totally unique to the brand.”
Another addition to Brownstein Group’s roster of coffee brands is BKON, a highly specialized coffee extraction company that has enlisted Red Thread PR to support the launch and expansion of its new product, Coldstretto®, the only ready-made shelf-stable cold coffee that delivers the true flavor of a brand’s espresso. Red Thread PR is leading the launch with trade and national media outreach, influencer marketing and paid social media. Coldstretto® is rolling out at select Joe Coffee locations in New York City this summer, with additional partners to be announced in 2024 and beyond.
“These clients – across various facets of the food and beverage industry – exemplify the expertise and versatility of our agencies,” said Laura Emanuel, managing director at Red Thread PR. “Our portfolio is growing not just with new food and beverage brands, but with clients partnering with us for our capabilities across media relations, social influencers, social media strategy and beyond – helping to serve up their relevance and longevity in an ever-changing marketplace.”
These new additions to Brownstein Group’s portfolio of food and beverage clients join the ranks of established brands such as Yards Brewing Company, a Philadelphia-based brewery that has been a client since 2019. Most recently, Nucleus and Red Thread PR teamed up to support the launch of Yards Schwarber’s Standards campaign, featuring All-Star Philadelphia baseball star Kyle Schwarber and Philly’s ultimate tailgate beer, Philly Standard. The success of this campaign underscores how Brownstein Group’s agencies seamlessly integrate their expertise to deliver impactful campaigns, drive growth and achieve outstanding results for its clients.
About Brownstein Group
Brownstein Group is a network of independent marketing agencies based in Philadelphia, including Brownstein, Red Thread PR, Nucleus Digital, and Studio215. With roots dating back to the Creative Revolution in 1964, and a longstanding history of outstanding client service, Brownstein Group’s specialties have expanded to include brand strategy, advertising, public relations, social media, and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies, including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, The GIANT Company, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America.