Philadelphia, PA (July 12, 2022) – Inspira Health, a nonprofit healthcare leader in Southern New Jersey, has launched a new campaign in collaboration with Brownstein to bring awareness to the convenience and quality of its urgent care offerings available to patients in the community. The fully integrated campaign – inclusive of print, TV, social and digital media – highlights how Inspira’s urgent care locations minimize the impact on patients’ schedules while maximizing the care they receive.
Titled “On Your Schedule,” the campaign is the latest collaboration between Brownstein and Inspira, whose partnership includes advertising and public relations over the past five years.
We wanted to show how Inspira Urgent Care will fit into any family’s schedule.,” said Jim DiGiovanni, Associate Creative Director at Brownstein. “We approached this a bit differently than a typical health care spot. We wanted it to resonate with young families, so we made sure the concept was fun, light-hearted and didn’t take itself too seriously.”
The new spots feature a family attempting to schedule their injuries and illnesses the same way they plan sports, dance and other activities for young children. Impossible to schedule when injuries or other medical emergencies happen, the new creative underscores how Inspira Urgent Care works around patients’ needs for immediate services.
Brownstein’s work with Inspira has received several awards and recognitions, including being named first in the 2021 PR Daily Awards for Health Care PR and Marketing. The collaboration also produced Clio Health Awards for a healthcare technology ad titled “Innovation Where It Matters Most” and an oncology campaign, “She Chose Inspira.”
The newest spots were directed by Benjamin Flaherty of AMD Films and used talent local to the New Jersey area.
Brownstein is an independent advertising and public relations agency based in Philadelphia. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations, social media, and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, The GIANT Company, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America. Brownstein is an Ad Age Small Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee into Advertising Week’s Madison Avenue Walk of Fame.