While the LA Rams and New England Patriots faced off on Sunday, Feb. 3, Inspira Health debuted a new campaign highlighting the innovation and technology it’s using every day to help patients in the communities it calls home.

Inspira Health collaborated with Philadelphia’s Brownstein Group to create the 30-second spot, which cleverly illustrates the accessibility of its cutting-edge care for residents in Southern New Jersey. The ad features people going about their daily lives and suddenly discovering that various large robotic surgical devices and technology innovations have mysteriously appeared in their neighborhoods, underscoring the fact that Inspira Health’s advancements are right in patients’ backyards, and sometimes only a tap away.

“This spot is the culmination of a clear, focused strategy executed in a powerful and cinematic way,” said Gary Greenberg, VP and Executive Creative Director at Brownstein Group. “It brings a real sense of humanity to the technology used by Inspira Health every day, and this unexpected approach from a regional healthcare system underscores the organization as a strong leader in the healthcare innovation space. It was truly a thrill to be a part of such a pivotal campaign for Inspira Health.”

Check out the spot below.