12 years in PR; Cabrini University – BA, journalism concentration
Embracing the challenges, the hurdles and the tough days with resolve (and a smile).
Saying more with less. Getting to inbox zero. Coffee snobbery. Grammar.
Output over outcomes – that is so backwards to me. It’s time agencies hold themselves accountable for more than just communication outputs and impressions. The best agencies strategize to deliver outcomes that illicit true change and influence behaviors and perceptions. This goes hand-in-hand with brand awareness PR campaigns – let’s agree to not do them unless we attach the business rigor that is required to drive outcomes.
When it’s so accurate and relevant to your life and the world at large that you actually read/watch to the very end and then you think or do something differently as a result.
It’s a toss-up between a hotel interior designer or more likely, creating those fun, quirky nail polish names.
Gosh no! My dad once asked if it was difficult to give critical feedback to a journalist.
Honesty, accountability and overtime, the friendship that develops. Above all, the courage to test something that is out of the brand’s comfort zone but yet so right for it.
I’d love if it were an Aston Martin – James Bond would be a PR force to be reckoned with! But, I think the better representation would be a Tesla Model 3 – it brings the innovation, mass-appeal, style, intelligence and insane efficiency that every PR pro must possess. Most importantly, the Model 3 has the ability to make or break the brand – just like PR pros.