Gary Greenberg

The Basics (how many years have you been in the business and what’s your education – no fluff, just the facts, ma’am)

35 years. Art Institute of Boston. Montserrat College of Art.

What does 215 mean to you, in one word?


What does gritty mean to you?

Take no shit from anyone.

What inspires you?

My daughters. My wife.

Keith Richards – really? Why?

Why not? He will outlive us all.

Does cost impact creativity?

Without an idea, it doesn’t matter how much money you have.

What industry is doing the coolest work? Why?

Film and Television. The quality in both industries is as good as it’s ever been.

How do you influence the work of creative people?

I have always found encouraging creatives to go out and experience all things creative help in their thinking and growth as creative people. Art, photography, music, film, good food, inspire creatives to think differently.

215 Broad Newsletter

Insights & news for unstoppable brands. Sign up now.