Carol Petro

The Basics (how many years have you been in the business and what’s your education – no fluff, just the facts, ma’am)

I’ve spent 20 years of my 40-year career here at BG – which is half my career, right? See? I am good at math. Numbers have always been something that comes easily to me, even in high school when I was placed in advanced classes. My education and background is all in Accounting.

What does 215 mean to you, in one word?


What does gritty mean to you?


Does finance get a bad rap? Why?

It can sometimes, especially when a request gets declined. But finance doesn’t get a bad rap from those who really understand its important role at the agency. We’re concerned with more than just keeping the lights on – we ensure the long term sustainability of the company. It’s not just about today; we help make sure that the company and our employees are set up for success for many days to come.

What would the last line be in a movie about your career?

“She was tough, but fair.”

Describe doing finance work in a creative field.

The right brain is supposed to be more creative and artistic; the left brain more organized and logical. I like to think that you need your whole brain to be able to do financial work in a creative field. I’ve been able to work in this industry because of my ability to tap into those right brained people and consider their motivations.

How do you evaluate risk?

It depends on the risk, but we always need to consider the ROI and the impact to the agency holistically. Risk means balancing short term financial gains or investment with long term rewards, but I also look at the impact decisions make on our agency culture. To understand the bigger vision is important, and I try to be conservative and pragmatic, without being too stagnant.

Favorite word to say when frustrated?


Favorite BG moment?

That’s easy – walking off the elevator for my interview. There was something about the lobby, which I remember was an aubergine/purple color at the time. I had been interviewing at other agencies, but when the doors opened on the 9th Floor at BG there was just a wave of emotion that said this is the place. I knew I was home.

What’s the best part of coming to work?

There’s never a dull moment.

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