The video, recognized in the Branded-Content Animation category, playfully highlights the benefits of Comcast Business technology through the lens of a perpetually tardy snail
PHILADELPHIA (Oct. 30, 2017) – Brownstein Group was recognized by The Academy of Interactive and Visual Arts (AIVA) with a Silver W³ Award in the Branded-Content Animation Category for its video highlighting the benefits of Comcast Business technology. The award-winning video depicts a “business casual” snail unable to meet deadlines and in contrast, highlights the speed of Comcast Business’ internet capabilities.
The animated video is part of a series that demonstrates the importance of speed in business operations and promotes Comcast Business’ internet services. Designed to be posted, forwarded and shared on a variety of digital channels, the videos offer fun, snackable content for viewers, and provides key customer insights to Comcast Business.
“This video is the product of our integrated creative and digital teams working together to develop a fun and creative solution that met Comcast Business’ goal of showcasing its internet upgrades, while simultaneously connecting with audiences via short, light-hearted content,” said Marc Brownstein, President and CEO of Brownstein Group. “With workdays filled with constant meetings, emails and cell phone notifications, the struggles of this snail are relatable and compel the viewer to consider how Comcast Business can improve their workplace.”
The W³ Awards, sanctioned and judged by the AIVA, honor creative excellence on the web and recognize the creative and marketing professionals behind award-winning sites, videos and marketing programs. AIVA members and judges include executives from Disney, Conde Nast, Microsoft, MTV Networks and Yahoo!.
“The creativity and quality of this season’s entries raised the bar once again,” said Derek Howard, Director of The Academy of Interactive and Visual Arts. “As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of web creativity across the world. On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the content we view online.”
To view the Comcast Business video, please visit: http://bit.ly/2zK33Cz
About Brownstein Group
Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations and social media. Named one of Ad Age’s Best Places to Work and a Fortune Top 100 Best Places to Work for Women, Brownstein Group provides services to a diverse group of clients, including many in the A/E/C industry such as Saint-Gobain North America, SageGlass, Pennsylvania Real Estate Investment Trust (PREIT), The McBride Company and Cecil Baker + Partners. Brownstein Group is a member of the Society for Marketing Professional Services and a premier sponsor of the Delaware Valley Green Building Council. For additional information, visit www.brownsteingroup.com.