PHILADELPHIA, PA – December 6, 2017 – Brownstein Group (BG) today announced the appointment of Sean Carney as the agency’s first-ever Content Director and Kyle Harty as Group Director of Social Media. Carney, previously Account Director in the Public Relations Department, moves into the newly created position of Content Director after six years with the company. Harty brings a wealth of experience leading social media teams and strategies, and comes to BG from Publicis Health.
As Content Director, Carney will be responsible for agency long-form writing, including marketing materials, speechwriting, and executive thought leadership. The role of Content Director is to determine the unique aspects of an organization, adopt the brand voice, and create in-depth content that will resonate with myriad audiences. For BG’s Social Media team, Harty will be responsible for developing and leading all social strategies for clients like IKEA, Frankford Candy, DuPont Sorona® and NJM Insurance. As the social media landscape continues to evolve, the team will operate as the connective tissue between agency capabilities to deliver holistic content and communication eco-systems that include paid social strategies, activation programs, custom creative, and social reporting dashboards.
“Our clients depend on us as content creators to develop and shape their narrative in all formats, beyond the advertising or PR-driven message,” said Erin Allsman, Managing Director of Brownstein Group. “Sean has been a leader at our agency for years and brings his strengths as a writer and storyteller to this role. Kyle is another strategic addition, as his experience, skill and guidance will elevate our already awarding-winning social team, expand the breadth and depth of our capabilities and ensure that we continually improve social integration across our client portfolio.”
Carney joined Brownstein Group in 2011, and prior to that spent six years at various agencies in New York City during which time he represented financial services, technology and energy companies, and was responsible for managing high-profile brands through the teeth of the economic/housing crisis. Once named “Best Storyteller in Philadelphia”, he is also a contributing writer for outlets like the Philadelphia Inquirer. Carney holds an MA in International Journalism from the University of Westminster (UK) and a BA in Journalism from Temple University, where he graduated magna cum laude.
Harty, hired in September 2017, most recently worked at Publicis Health as Supervisor of Content Strategy, leading search and digital content strategy for companies like Gilead Sciences, working across their HIV and Hep B businesses. Prior to that, he was the Supervisor of Engagement Strategy at Allen & Gerritsen, where he built platforms for XFINITY and managed paid social strategies for brands like Dietz & Watson and Sunoco. Harty was most recently named an “Industry Hero” by the Miami Ad School, and was invited to teach a course at the school’s HQ in Miami, FL. Harty has also taught social media-driven courses at Drexel University and Rowan University. He studied Advertising, and graduated from Penn State in 2010.
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About Brownstein Group
Brownstein Group is the longest-running independent marketing communications agency in Philadelphia. Founded at the height of the Creative Revolution in the town where the advertising industry began, Brownstein Group is known for its fierce pride and fearless approach, the kind that can only be born out of boundless passion and nurtured in a place with a little bit of grit and a whole lot of heart. Brownstein Group offers full-service, integrated solutions, with expertise across all disciplines including brand strategy, advertising, public relations, social media and digital.
BG is relentless in the pursuit of breakthrough ideas, but dedicated to its clients and people. Named one of Ad Age’s Best Places to Work and a Fortune Top 100 Best Places to Work for Women, Brownstein Group’s clients include IKEA, UnitedHealthcare, Comcast Xfinity, Saint-Gobain North America, Wawa, Western Union, the Philadelphia Auto Show, La Colombe, LEGOLAND® Discovery Center and DuPont Sorona®. For additional information, visit www.brownsteingroup.com.