Philadelphia, PA – Sept 27, 2022 – Today, NJM Insurance Group and its agency partner, Brownstein, announced the launch of three new stories under the “No Jingles or Mascots” campaign platform. The fully-integrated campaign illustrates NJM’s ongoing commitment to putting their policyholders first, without the need for gimmicks.
The first, “Drive-Thru,” is a nod to how customers can feel when going through the process of choosing an insurance provider in the form of a familiar fast-food experience (including a roller-skating flamingo). In comparison, NJM’s service experience is distinctly people-focused, highlighting the company’s ongoing track record that has earned them over 9,000 five-star ratings on Trustpilot as of September 2022.
“These latest ideas continue to underline what truly matters when considering an insurance partner,” says Cam Maio, Vice President, Marketing at NJM Insurance Group. “NJM’s primary commitment is looking out for each policyholder’s best interests, and we take the time to help individuals understand their coverage, ensure it’s right for their needs, and explore ways to help them save — especially at a time when budgets are being stretched.”
NJM has also embraced the spookiness of the season with “Haunted House,” the second in the campaign to air for the brand this fall. The 30-second TV ad, with 15- and 6-second online video edits, feature various ghosts of insurance mascots haunting a policyholder’s new house to communicate NJM’s Auto & Home bundle discounts.
“Since the beginning of the “No Jingles or Mascots” campaign, we’ve continued to highlight the fundamentals of NJM’s core offering,” said Brett Samuels, Senior Account Planner at Brownstein. “But this time around, we get to take things to a deeper level and tap into seasonality, as well as the high level of service that NJM is known for.”
More work is on the way to round out 2022, as drivers and homeowners consider their coverage and expenses ahead of the new year. NJM will continue to emphasize that trusting an insurance provider shouldn’t come at the expense of savings or service.
“Consumers consistently report that they don’t feel they can trust their insurance provider,” adds Cam Maio. “Our ratings and retention data show that NJM’s policyholders feel differently. This campaign puts that evidence front and center.”
Brownstein is an independent advertising and public relations agency based in Philadelphia. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations, social media, and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including NJM Insurance Group, plus IKEA USA, Comcast Xfinity, DuPont™, Sorona®, TruGreen, The GIANT Company, ACI Worldwide and Saint-Gobain North America. Brownstein is an Ad Age Small Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee into Advertising Week’s Madison Avenue Walk of Fame.
About NJM Insurance Group
Founded in 1913, NJM is among the Mid-Atlantic’s region leading property and casualty insurers. The Company operates in a mutual fashion for the exclusive benefit of its policyholders and is consistently recognized for its award-winning customer service, superior claims handling procedures, and overall customer satisfaction. NJM’s personal insurance products are available direct to consumers in Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania. The Company also works with a preferred network of independent agents to deliver business insurance in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania. Visit njm.com to learn more.