Western Union



new leads


increase in website visits to Contact Form

Follow the Leader

Speedpay®, a subsidiary of Western Union, sought to create quality new business leads among four key audiences (auto finance, consumer finance, mortgage finance and utility) at five different trade shows. While already a leader in the payments space, Speedpay needed to stand out in the “sea of sameness” among exhibitors within these industries, drive traffic to their booth and engage in meaningful ways.

Experience That Pays

The “Experience That Pays” concept was created as a campaign wrapper to show key audiences that Speedpay has everything they need to keep payments coming in and their business running. Together with Speedpay, we identified top trade shows within their key segments and created engaging experiences to bring the concept to life for attendees both on-site at the trade show and off-site at private events. The creative concept was rolled out across all trade show marketing collateral and digital communications, with a variety of experiential components curated for each segment.


On-site Activations

Booth activations designed by BG involved a money machine, a racing arcade game and an “opening doors” promotional booth stunt – all of which featured great prizes for participants.

Off-site events

BG did two “Speedpay on the Speedway” events on the Las Vegas Motor Speedway and an exclusive “Sippin’ with Speedpay” private function at a local vineyard. Among the other inventive aspects of the Speedpay “Experience That Pays” program, were:

  • Dynamic Website Landing Pages w/ In-Depth, Curated Content
  • Informative Webinars for Existing and Prospective Customers
  • Thought Leadership Insights via a Newsletter & Blog
  • A LinkedIn Lead Generation Campaign
  • Industry-Focused Media Relations

Multichannel B2B Engagement

Through event partnerships, pre- and post-show communications, audience-optimized landing pages and paid/SEM, our strategic campaign attracted 219+ clients and prospects to events, resulting in more than 239 new leads and 1,586 brand impressions through sponsorships.

Awards and Recognition:

Winner: 2018 PR News’ Agency Elite in the category of “Best Business-to-Business Campaign”

Finalist: 2018 The Drum B2B Awards in the category of “Best Multichannel Campaign”

Winner: 2018 Lion Awards – The Internal Marketing Excellence Award Program at Western Union

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