earned media impressions
influencer postings in five months
After an extensive 16-month remodeling process, The Palm Philadelphia was looking to make a triumphant return to the restaurant scene and restore their brand and customer loyalty. BG drove media relations efforts for nearly a year leading up to the grand re-opening and for several months following through a mix of TV, radio, print, and online media outreach; a promotional campaign that gave loyal Palm customers the opportunity to take home their caricature from the restaurant’s walls; two media tasting dinners; and the introduction of The Palm’s new general manager.
Our public relations strategy was designed to not only thank The Palm Philadelphia’s patrons for their many years of loyalty but also to assure them that the restaurant was indeed coming back. The messaging, announcement strategy and event plan all laddered up to the overarching thought that the restaurant may look a little different but the staff, food and customer experience would be as strong as ever.
Media and influencer outreach included a series of events and tactics, including:
In sum, continued work with local and national media resulted in placements in outlets such as Time Out Philadelphia, Wine Spectator, Biz Bash, Philadelphia Magazine and Philadelphia STYLE. BG’s PR efforts resulted in 156 pieces of earned media coverage and nearly 8,000 engagements from 70 influencer social media posts across a variety of platforms.