For more than 30 years, The McBride Company has been responsible for the concept and interior design of some of the most recognized brands in the hospitality and leisure industries, including Margaritaville, ESPN Sportszone and Hard Rock Café Key West. But despite the high-profile nature of McBride’s projects, the firm had largely flown under the radar.
When McBride came to BG, it was clear they needed an aggressive media relations and social media program to gain the recognition the firm deserved for the imaginative and business-minded approach it brought to every project.
BG quickly formed relationships with architecture, design and hospitality reporters to continually showcase McBride’s projects and thought leader expertise in the media. BG provided strategic recommendations to help McBride extend the reach – and the value – of all secured media coverage. To showcase the growing collection of third party recognition, BG consulted throughout the creation of a newsroom within McBride’s website and updated the newsroom in real time, as each new article published.
BG managed McBride’s Facebook, LinkedIn and Twitter pages, sharing media coverage as well as managing the brand’s voice and shaping its social media presence to help establish its place as a design and hospitality industry leader.
In two and a half years, BG secured over 100 pieces of media coverage for the McBride Company in top tier national outlets such as The Washington Post, U.S. News & World Report and Forbes, and in prominent architecture, design and hospitality outlets such as Hotel Business, designboom and Architect Magazine. After just the first year managing The McBride Company’s social media pages, BG increased the audience by nine times.
Awards and Recognition:
Winner: 2017 SMPS Marketing Communications Awards in category of “Brand Awareness Campaign”