The Philadelphia Museum of Art (PMA) asked us to develop a brand marketing campaign to help them drive attendance to its permanent collection. While this institution brings in world-famous exhibitions, the museum wanted to call attention to its diverse and surprising collection that can be seen year-round.
The campaign, titled “What will you see?” supports the idea that the meaning of art is in the eye of the beholder and that the PMA is a place that allows everyone to discover their unique spirit and exercise their imagination. The Museum’s collection is vast and immersive and its varied programming appeals to families with young children as well as empty nesters, young professionals and students looking for something fun to do. The work appeared in a variety of media channels throughout the greater Philadelphia region, including on television, digital boards, bus shelters, display and social media.