NJM Insurance Company

When NJM Insurance Company (the second-largest insurance provider in New Jersey) moved into the Pennsylvania market, they turned to Brownstein Group to find ways to resonate with a new audience. We felt this would require an emotional connection. By asking customers where they made their memories, we were able to remind people that the everyday places they inhabit (their cars, their homes) aren’t just things; they’re where life happens. And for items so personal, the insurance that protects them should be too.

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