Comcast Business first came to us when they needed to promote internet upgrades. But this time, they wanted to try something new and test the message of speed with multiple audiences.
In response, we created three short videos all demonstrating the same point: “speed matters!” These videos could be shared, forwarded, and posted anywhere. We used a few different illustration styles, visual treatments, and tones to test what works for Comcast’s audience. The result was clickable, fun, and helped us learn more about customers.