We created a series of TV commercials to showcase Comcast’s commitment to the local communities it serves. The spots were based on deep scouting and research conducted in and around each of the regions in which they were filmed.
All told, we went to seven different cities and created 22 TV spots with production partner Neighborhood Films. In each spot, we highlighted Comcast’s evolving approach to commitment by telling a story that felt genuine and organic to each individual market. No tourist traps, no false familiarity—just real employees supported by real life situations.