earned media features
The architecture firm Cecil Baker + Partners has figured prominently in the Philadelphia design and development community since 1982, producing a varied and vital portfolio, from sophisticated condominiums to polished community spaces and affordable apartments. Brownstein Group was challenged to position Cecil Baker + Partners as the foremost champion of good design, just as Philadelphia’s most recent building boom began to unfold – and the public discussion began to heat up.
While Cecil Baker + Partners had steadily established a sterling reputation among current and former clients and city officials in Philadelphia, the architects operated largely behind the scenes. With development activity taking off, BG created earned media opportunities within industry communication channels and the local media to demonstrate thought leadership on timely design and development issues, including historic preservation and affordable housing development – two concerns looming over Philadelphia’s building boom.
BG’s efforts to shine a light on both luxury and affordable design yielded substantial media coverage in consumer and industry media, including contributed articles, thought leadership commentary and profiles of Cecil. Proving the strength of PR to drive brand awareness and increase organic mentions, Cecil Baker + Partners began to receive more inbound honors and invitations. The press now rarely fails to mention the firm in stories about its buildings and clients, and the Partners are frequently called to comment on design and development issues.
Awards and Recognition:
Honorable Mention: 2018 SMPS Marketing Communications Awards in category of “Brand Awareness Campaign”
Photo credit: ©Barry Halkin
Cecil Baker + Partners interior design of a pied-à-terre in Philadelphia