PHILADELPHIA (March 14, 2016)-As an agency executive, it’s your role to educate clients on the newest emerging marketing channels, and advise them on what the best way would be to make them work for their business. And that’s just what Brownstein Group Senior Vice President of Public Relations and Social Media Erin Allsman did in a recent post on

In order to emerge from all the “noise” that these channels generate, it is critical that PR professionals help clients determine how — and through what medium — their message will best be received by their target audience.

“We are encouraging our clients to maximize visibility by supporting our traditional earned media and content programs with paid digital tactics,” said Allsman. “Content discovery tools and paid social advertising allow us to extend the audience reach and lifecycle of important pieces of editorial coverage in a cost-efficient manner.”

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