NEWS & VIEWS

Brownstein Helps IKEA Shift to Seasonal Marketing Approach with Launch of New Digital Catalog

PHILADELPHIA, November 12, 2012 – Brownstein Group (BG), a Philadelphia-based brand communication firm, announces the launch of the new IKEA digital seasonal catalog,…

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IKEA to Unveil Catalog with Interactive Features

November 11, 2012 The New York Times By Stuart Elliott It is unlikely that Ikea could alert shoppers to its…

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Brownstein Adds Four New Clients; Expands Brand Strategy and Public Relations Practice Areas

PHILADELPHIA, July 17, 2012 – Brownstein Group (BG), a brand communication firm located in Center City, Philadelphia, announced today four new…

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Brownstein Wins Global Recognition in Communications Arts Competition

PHILADELPHIA, June 22, 2012 – Brownstein Group’s beer package design for Passion Vines Wine & Spirit Company has earned a place in the 2012 Communication…

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Myth 3: Ignorance is bliss

January 6, 2012 An excerpt from PR Week by Erin Allsman Myth 3: Ignorance is bliss – I don’t need to…

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Myth 2: All ROI is tangible

January 4, 2012 An excerpt from PR Week by Erin Allsman Time and again we hear about challenges many of us…

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Debunking the location myth: New York or bust

January 1, 2012 an excerpt from PR Week by Erin Allsman Ahead of us is a year that will surely…

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Meet the PR Pro: Erin Allsman

October 18, 2010 PRSA Philly by Juliana Rosati, public relations and special events director at George School; Chapter Chat feature…

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Social Media: Too Much Can Damage Your Brand

May 11, 2010 from Forbes.com by Christa Carone Each morning when I’m hit with the news alerts from marketing publications,…

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The Young and the Mobile

May 1, 2010 from US Banker By Bonnie McGeer On some New Jersey trains this spring, the guys looking out…

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